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So you have a great idea for a business, a sure fire winner, it cannot fail, great stuff!!
Sometimes your idea is so great it burns a hole in you, it consumes your thoughts and actions all the time, you just want to get stuck in!!
Whoah there!!!!! Lets hold on a minute though, lets make sure that red hot idea gets off the ground. Here a couple of top tips from the web guru at there-fore.com
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1. Get a Plan!!- Make sure you have a well thought out business plan. Fail to plan-Plan to Fail and all that! A good business plan will save you time, money and heartache. You need well structured targets that stretch you and build the business, if you do not have a plan, how can you mange progress or success? Get a plan!
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2. Be certain of your target- Make sure you know exactly what you are selling and who to. A good marketing plan will help you do this. Identify the product, the customer, the price and then the route to market. You cannot set off if you do not know where you are going or how to get there. |
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3. Make sure your Website is a winner and does what you want! Web Design is vital to your success. You will need to have an interactive, fresh and fully updatable website to attract paying customers to your site. Make sure you get a good content management system that is quick, simple to use and cost effective. A must is to get to know your web developer, so come and have a chat and coffee, and lets get started.
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4. Make sure you get free traffic- No I don’t mean cars and vans. Design Your Site To Attract Free Traffic More than 47 million new websites were created in 2009 alone, You need to think carefully about how you’re going to attract visitors to your site. If it’s a new site then you have the opportunity to get it built with SEO in mind and attract some free traffic, so make sure you get some recommendations from the web guru and get some traffic for free! |
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5. Increase your website hits with targeted and cost effective methods- Pay per click, e-mail marketing and article marketing are all great ways to drive traffic to your site. Good, professionally managed campaigns can really bring the customers in. But be careful because if you don’t know what you are doing you can waste a lot of money for nil return. Get an expert like there-fore.com to help out. |
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6. What do you want your brand to say? Be careful with your brand, if you have identified your customer as being in one competitive space; make sure your brand appeals to them. Don’t put them off, you wouldn’t buy cakes from Rentokil would you? Why not call us for a free consultaion.
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7. Make sure your web site converts- Its great getting visitors to your website but you need to get them to buy. Just like a conventional off line shop, you don’t just want people to come in, take a look around and leave, you want them to buy. So you have to help them to buy, make it easy for them. A good e-commerce designer can really help you convert those browsers to paying customers! |
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8. What about CRM, what is it? Customer Relationship Manager (CRM) lets you keep track of your customers, what they like, what they don’t like and other useful information. If you want to send them a birthday card on their birthday, CRM will remind you! CRM allows you to collect all the data on your customers and have it one place. This allows you to tailor your services exactly to your customer needs. We use Sugar this lives on oyur server so it means we can gain access from any PC or Mac with Internet connection, we would be lost without it. We can install this for you.
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9. Telemarketing. Telemarketing can really kick start your business especially if following up an e-mail marketing or leaflet campaign. An expert telemarketing service is a great way to get appointments. Lots of people are scared of the phone, don’t be, it really is your and your business’s friend! |
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10. What gets measured gets attention. Whether you are spending £1 or £10,000 we know that you should get value for money for every penny. A great way to measure the effectiveness of your web spend is analytic tools. These tools help you determine where your customers are coming from, what they are looking at, what they are not looking at and even how long they spend on each page of your web site. For a good analytic tool our web there-fore.com recommends Google analytics for beginners. Its easy to set up and fairly easy to use. Or we can do it for you.
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